Blurring Lines
The boundaries between the different products are slowly blurring. You can see it with the integration of many services within apps like…
Blurring Lines
The boundaries between the different products are slowly blurring. You can see it with the integration of many services within apps like GPay, Paytm, and if you’re a cricket fan, you might have seen the food order (Swiggy) right within the Hotstar app. Following these experiences, Google is launching its dynamic email this July.
Some examples from Google Official Blog
What is Dynamic Email?
Dynamic email allows you to take action within an email message itself, such as RSVPing to an event, filling out a survey, browsing a catalog, and responding to comments. The technology is built on the Accelerated Mobile Pages (AMP) framework, a webpage technology that delivers lightning-fast load times on smartphones and tablets.
So you can build experiences right on the camping or information emailer. Thereby, letting the users experience the brand within the email itself rather than jumping between tabs and applications.
Some examples from Google Official Blog
Dynamic email also ensures the user’s privacy and security by default. So it means you should be a registered developer to be part of this program. For more information and to register visit the official page or you can try your coding skills on the dynamic email playground.
Get started with this new exciting journey of interactive and dynamic emails AMP Email.