How memorable was my brand experience at Aircel? #ShareYourExperience

Complicated Experience
With no token system in place, the watchman was the manual ticket vending machine, only thing here he being a rigged one. Clueless whom to call and who you should meet, the process looked like finding your sugar cube inside the tea. A simple token system would have done the job.

Emotional Connect
Once you have passed the security check, the next is a server response. Almost all telecom companies have a standard disclaimer sorry answer ‘Servers aren’t responding, they are slow’ I’m like seriously? Seems the servers were calibrated according to their speed, such pathetic behaviours. Your a telecom company you can’t complain about network issue to your customer.

Humanize
Once done with the patience test, you are now promoted to the expert level where they give you another instruction of accepting only an Aadhar as a proof. Now the story becomes really interesting because you have already crossed half day being with them. If you have instructed the customers it would have saved lot of frustration.

Keep Your Word
Then comes the damage control, an officer approaches you and asks to come back in the evening. Finally you agree and then return back at the said time to see the mother of all shock, apologising for closing the store in advance than the usual timing.

Smile
By now you have started to lose your cool and try to take control of the situation, just then the threatening begins, you are being shouted before other customers so no one argues again, by now you realize nothing actually works by being nice or rude.

Empower your Employees
At last you decide to take this up to social media where you hope some change might happen and then tag those in-charge for it. By the way, this very point was to convey Aircel a message to provide enough devices with proper training and to make sure they treat their customers in a friendly manner.

In the competitive world only way you can retain your customers is by earning their loyalty. To earn loyalty you should earn their trust. Hope #Aircel address this issue and make their customer experience a fabulous one.