UX is getting a seat at the SEO table
New user-centric performance metrics from Google Search
UX is getting a seat at the SEO table
New user-centric performance metrics from Google Search
https://blog.chromium.org/2020/05/introducing-web-vitals-essential-metrics.html
Note: This feature is yet to be rolled out. It is expected to be rolled out next year, and as per the blog, users will get a 6-month notice before these changes are implemented.
Google search will start factoring user experience into its search ranking algorithms along with other vitals it considers while generating the search results.
It’s not that with just the best page experience, you will be on the top of the search results without the right information. But in cases where there are many pages with similar information, page experience will be much more important to stay on top of the results.
According to the blog the new metrics which will be part of the ranking algorithms are,
Largest Contentful Paint (LCP):
Measures loading performance. To provide good user experience, sites should strive to have LCP occur within the first 2.5 seconds of the page starting to load.
First Input Delay (FID):
Measures interactivity. To provide good user experience, sites should strive to have an FID of less than 100 milliseconds.
Cumulative Layout Shift (CLS):
Measures visual stability. To provide good user experience, sites should strive to have a CLS score of less than 0.1.
https://blog.chromium.org/2020/05/introducing-web-vitals-essential-metrics.html
Some useful links to measure and learn about the web vitals are,